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creative/content/
copy
writer

Hello! I'm Lindsey, a writer (by many names) and versatile creator. I specialize in building brands and crafting content across multiple media forms, infusing narratives with a distinctive structure, color, and tone of voice.

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I've honed a range of skills â€‹along the arc of a career that stretches from 24-hour news to digital media to in-house marketing and strategic brand development. As a writer of stories, scripts, guidelines, features — of narratives shaped and sized in every way — I have a deep passion for well-designed content that gives its audience a new and fruitful understanding. 

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I thrive in collaborative environments where I can try my hand at new things and work with multi-talented creative teams to bring visionary projects to life.

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Let's make something: email me

My work

Current

2022 - 2024

Interbrand

Verbal Identity Consultant​

  • PayPal - brand strategy & naming

  • Verizon - brand voice

  • Northwestern Mutual - brand launch campaign

  • Fairwater - brand strategy, messaging & voice

  • Abnex (ABB + Niedax joint venture) - brand name & identity

  • Northwestern Mutual - visual identity refresh

  • PPG Chromicity - product name

  • Zenni EyeQLenz - product brand identity & launch campaign

  • Zenni Eyewear - brand identity refresh

  • PPG - purpose narrative & messaging refresh

  • Verizon - naming 

Past

2019-2022

DBI Projects

Content Manager

  • Email Marketing - content manager, writer & graphic designer

  • Social Media - content manager, writer, & graphic designer

  • Proposals & Presentations -  content manager, writer, & graphic designer
  • Microsite - web & graphics designer, writer
  • Misc. Events - coordinator 

2018-2019

Asset TV

Content Producer

  • The ETF Show - writer/producer

  •  Misc Video Content - writer/producer

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